Bait

Opening Titles

Opening Titles

A landmark series that follows explorer Bruce Parry on a journey from the Amazon's source in the Peruvian Andes to it's vast mouth on Brazil’s Atlantic Coast.

We designed the brand to reflect the flamboyance and chaotic nature of South America.

As well as the in-programme material, the maps and logo were also used for the Penguin book that accompanies the series. The work was also reversioned as Outlaw Amazon for Discovery Channel's US show.

BBC Two / Discovery Channel

Map: Source to the Red Zone

Map: Vale Do Javari