Opening sequence

Parents play a crucial role in deciding what television the 0-7 age group watches. It was therefore crucial that the branding for S4C's younger children channel appealed not only to kids but also to their parents.

Our series of modular characters work in full colour or in two way colour scheme that reflect the overall S4C re-brand launched earlier in 2007.

These mascots are designed to be easily transferable across a range of mediums whether that be on-air, on merchandise or even on the double decker bus which is used as a promotional tool as well as a travelling OB unit.

The channel was nominated for BAFTA Childrens Channel of the Year 2009, where the judges noted the strength of the brands design.

Boomerang / S4C