We understood that S4C's 7+ children service needed to stand out from the crowd and yet be attractive to a wide range of kids, so we decided on an abstract but youthful tone. As this was a full re-brand, the design works across a range of platforms including print, merchandise, on-line and on-air.
Parents play a crucial role in deciding what television the 0-7 age group watches. It was therefore crucial that the branding for S4C's younger children service appealed not only to kids but also to their parents. Our series of modular characters work in full colour or in two way colour scheme that reflect the overall S4C re-brand launched earlier in 2007. Theses mascots are designed to be easily transferable across a range of mediums whether that be on-air, on merchandise or even on the double decker bus which is used as a promotional tool as well as a travelling OB unit by the service.
New graphics package including titles and maps for the third series of Tribe. Bruce Parry visits and attempts to live the lives of the world remotest tribes.
Bait approached the programme graphics by mixing a modern digital look with the retro analogue feel of video feedback. The title sequence takes an abstract approach shifting between minimal clean lines and fractal patterns. Bandit is a music series presented by Huw Stephens and Huw Evans.
Atom is a television series for kids, which explores and demonstrates science through experiments and explosions. Bait were commissioned by Cwmni Da to produce a branding and graphics package that including online and on-air material.
A series that delivers a quirky, chaotic look at the Rugby World Cup through the eyes of fans. Our graphics package combined fast paced 2D and 3D elements that match the excessive energy of the fans!
50’s-style fashion illustration was brought to life to create a snapshot in the life of a rugby players wife.
Titles for a series that delves into the world of fake psychics and peddlers of miracle cures.
The theme of this children’s series is incredible machines, so we set out to create a motion graphics package where the machines went from incredible to incrediblier!
Helpu’r Achos is a business and community orientated reality/lifestyle makeover series. It was important that themes of finance, redevelopment, and community were part of the motion graphics package.
Music promo for Gruff Rhys’ latest single off the Candylion album. Collaboration with Dyl Goch.
Promo to advertise S4Cs television EPG change.
Mama Mia is a children’s game show which takes place in Mama Mia’s house. We were asked to create a brand for the game show, and a motion graphics package which reflected the types of games which took place in the house.
Bait designed and animated the music video for 132aColumnRd, the concept was done in collaboration Dyl Goch and Acid Casuals.
Bait was approached by Opus to create the titles for their new drama series based around a second hand car salesman. We created the branding for the series, and based the titles around a strong western theme which ran through the series. The titles and programme graphics mixed contemporary type with country and western imagery.
Titles for three-part documentary that explores how UK writers pioneered and remained in the vanguard of one of the world's most popular literary genres.
Discovering Welsh Houses is a documentary series exploring the development of the Welsh house over time. The concept for the title sequence revolved around the idea of discovery. Bait designed the title sequence so that each house unfolds to reveal the next.
Bait created a time tunnel of historical patterns for the titles of the children’s series Retro. Each week a family is invited to go back in time and live like a family from the past.